Vans Pros are built for actual skating. So what about the millions of non-skaters who wear Vans now? We’re going to make a campaign for Vans Pros that promotes the mediocrity of regular Vans Classics. That way, skaters and non-skaters will know there are different shoes that fits their different needs.

Copywriter: Carlos Matias
Strategist: Raymond Sein
Art Directors: Carmela Vecchione, Paulina Canalizo